This edited video by Neil Curtis gives a nice 180 second overview of the over-the-top adjectives used by Steve Jobs and associates at the recent launch of the new Apple iPad. No repeated scenes here, this was all really in there – and some amazing, wonderful, unbelievable adjectives were even left out. Not that this sort of thing is completely specific to Apple launches, of course. Browse YouTube for awhile and I think you’ll find such adjectives are the de rigueur language when performing presentations for most new cutting-edge information and communication technologies.